Resume
Experience
2021 - Present
Marketing Manager
Europe Express
Bothell, WA
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Drive go-to-market strategies with 10 of our top-performing partners to build and execute annual targeted plans based off analytics, data and trends
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Develop and optimize paid, earned and owned channels resulting in 25% YOY growth
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Scale and manage end-to-end projects that align with business goals and improve the user experience in collaboration with internal stakeholders including sales, product and creative teams
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Oversee content marketing strategy that drives conversions, supports onboarding to post-purchase, and shares compelling and relevant messaging to our customers
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Responsible for entire brand marketing budget
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Deliver clear reporting to executive leadership
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Manage marketing team deliverables, training, and development
2019 - 2021
Associate Marketing Manager
Europe Express
Bothell, WA
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Oversaw brand growth 30% YOY with annual average revenue growth of $16M and our highest-selling year in company history
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Research, analyze and execute on new channels or existing channel gaps for new customer acquisition and growing brand awareness
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Extensively grew education program by increasing webinar registrations by 60% YOY through multi-channel marketing
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Design and build targeted landing pages and email campaigns
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Managed marketing team deliverables, trainings, and development
2015 - 2018
Advertising Specialist
Europe Express
Bothell, WA
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Developed and executed on B2B and B2C marketing deliverables including blog posts, banner ads, emails, flyers and print advertising
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Organized marketing tactics and contributed to marketing plans per partner which oversaw average growth of 25% per partner YOY
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Worked with internal stakeholders such as reservations, product and accounting to conduct marketing strategy and content plans
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Analyzed user metrics to determine gaps in the user journey
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Adapted new trends and research and worked with internal stakeholders such as reservations, product and accounting to conduct marketing strategy and content plans
Education
2012
University of Washington
Bothell, WA
Achieved a Bachelor's Degree in Global Studies
Minor in Human Rights
Graduated with 3.6 GPA
2010
Edmonds College
Achieved an Associates Degree
Graduated with a 3.6 GPA
Lynnwood, WA
Professional skillset
2022 Google Analytics Certification
Content, campaign, online and offline event planning
Photoshop, Dreamweaver
and Powerpoint knowledge
GoToWebinar, Zoom, Teams experience